Discover the taste of Kasteel Rubus Framboise 0.0
Rich, fruity and alcohol-free. For inspiration, check les Couleurs Printemps magazine (page 31) for a delicious recipe featuring Rubus. Advertising
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The €350 Billion Travel Market Most Hotels Are Not Tapping Into
The accessible tourism market is worth €350 billion annually, and it is growing steadily. Older travellers, families with strollers, guests with disabilities and the companions who travel with them represent one of the most loyal and underserved customer segments in hospitality. Hotels that get accessibility right do not just tick a compliance box. They unlock a customer group that books longer, returns more often, and recommends loudly.
The guests who need accessibility information are your most discerning researchers
Guests with accessibility needs are often experienced travellers. They have been let down before by properties that overpromised and underdelivered, and they know the difference between a genuine commitment and a vague reassurance. Trust is earned before the guest even packs their bag. Travelers with accessibility needs research carefully, book intentionally, and return to properties they can rely on. For hotels, this means one thing: credible, verifiable accessibility information is no longer optional. It is a booking conversion tool.
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